Interviewing Chris Anderson About the Long Tail

Anderson talks about how the future is going to be oriented more toward smaller markets, individuals, and cottage industry. He also stresses that, notwithstanding some reviews, he’s not proclaiming the end of hit movies, hit records, or big businesses, just a different kind of market running alongside the old fashioned one. Plus, we talk about non-monetary incentives, how many people will nonetheless manage to make money in niche markets, and how little it takes to be branded a techno-utopian Pollyanna type these days. Also, why blogging is like DJ-ing!

As always, my lovely and talented cohost is soliciting comments and suggestions.

Music is by The Opposable Thumbs.

UPDATE: Chris Anderson says the podcast bumped him into the Amazon Top 10. He probably exaggerates our influence but I’m glad the book is doing well; it’s good.