Politics Central: The Searcher: John Battelle and the Database of Intention

John Battelle

Google is more than the story of some misty, happy start-up. As long as mankind exists, we will now have a digital artifact of what we’ve looked for, and what we’ve found, and what we’ve interacted with. As the Internet swallows all other forms of communication, and all that becomes indexed and tracked, everything we do with it will become knowable, not known but knowable. That is a pretty profound shift in our culture. One that gets to the edge of science fiction. — John Battelle.

Wired Magazine, The Industry Standard, Federated Media: These are only three of the things that John Battelle has done with the Web in the past ten years. And there’s more to come.

In this exclusive podcast interview with Pajamas Media Special Correspondent Andrew Keen, Battelle casts a keen eye on what is past, and passing and to come in the Brave New Internet. Google, the subject of his latest book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture is only one of these.

John Battelle interviewed by Andrew Keen

Andrew Keen is PoliticsCentral’s podcasting source for the present and future convergence of media, culture and technology.

You can find his previous podcasts @ AfterTV and his collected writings @ The Great Seduction.

A Production of Pajamas Media, the Best of the Blogs, and POLITICSCENTRAL.

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The Searcher: John Battelle and the Database of Intention

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