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Found in:
Glenn & Helen Show
;
Podcast
November 13, 2006 7:09 AM
The Glenn and Helen Show: Old Media and New at Popular MechanicsAre old media doomed to be replaced by new media? Or is there more likely to be some sort of symbiosis? Lots of people wonder about that, and we took the opportunity to talk with Angela Diegel and David Dunbar from Popular Mechanics when they came to town. Diegel is the magazine’s online director, while Dunbar is the Executive Editor. They say that print isn’t dead, but that magazines that are going to make it will make much smarter use of the web — and they relay their experience that putting free content on the Web helps to sell magazines, rather than cannibalizing sales.
Listen to this podcast (25:57) or download (15.6 MB) The Glenn and Helen Show: Old Media and New at Popular Mechanics (lofi version 3.9 MB). Free show subscription available at iTunes.
The Glenn and Helen Show: Old Media and New at Popular Mechanics
——— Comments (3)Francis :David Rosen :Good discussion....but as a circulation marketing professional I'm convinced that all that "print is here to stay ....people just don't like reading magazines from computers as much as print" kind of thing is dead wrong. The real new golden age of digital publishing hasn't arrived yet, but we're real close, the 2 key requirements being 1) virtually ubiquitous broadband wireless access (we're almost there) and 2) the killer hardware unit, i.e., the "eyepod" that will be a cool must-have for consumers. So far e-book players have been a dud because there's not a whole lot of compelling new functionality. But once we have super-portable mag/book readers with web connectivity, the door is truly open to hot links and instant everything -- downloads of video and audio, ordering products, etc. etc. Once that kind of medium is widespread, print publications will occupy a place similar to silent films and black & white photography. Edward :I agree with Mr. Rosen. I currently have a Treo 700W using Verizon's broadband and I rarely touch anything on paper outside of work. Especially when it comes to magazines. I used to be a magazine nut, until it dawned on me one day that even the best magazines pieces always left me unsatisfied. They were usually very shallow, over-hyped articles that dumbed everything down. I just hope all blogs start to include a "To Go" version like Instapundit, for some reason most blog pages loads horribly on mobile devices. We have to load and scroll through all the sidebar links; that does suck. Captain's Quaters is the absolute worst, too bad, it actually prevents me from reading his site. Comments have been archived for this page. |
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At my blog I note that Popular Mechanics seems to be noticing what Baen Books did a few years back.
Nov 13, 2006 12:13 PM